SHAPING A NEW WAY FOR CUSTOMERS TO ENGAGE
Creating a new digital innovation framework from idea to industrialisation
Innocent are brilliant at branding, marketing and making marketing campaigns that attract attention.
However, Innocent are at the beginning of their consumer Digital Innovation and Experience Journey.
They needed support turning marketing campaigns into meaningful and trackable digital experiences and products that aligned to their core business goals and were technically possible within their current and future landscape.
As part of a new end to end Innovation programme, NuForm have provided a series of modules to build the foundations of Innocent’s Digital Innovation roadmap taking them to very start looking at ideation, customer insights and research, existing digital journey analysis all the way to 3 year digital internal and organisational planning.
From working with us the outcomes for Innocent are -
Reduced risk of Digital Innovation Investment
Improved internal approval
More validated ideas and concepts going further in the organisation.
“My problem is that I need someone to cut through the complexity, data, governance and being pulled in to a lot of different directions. NuForm have helped us understand what digital experiences our customers are looking for and work back from there. They de-risk investment, testing and learning and ultimately finding new growth opportunities to maximise the potential of our brand”
Jamie - Transformer in Disguise, Innocent Smoothies.